About Dan Groh, Owner, DANG FX LLC
A storyteller, born and raised
As a child, Dan loved to draw, putting to paper what he saw in the world around him and in his mind’s eye. Breathing life and movement into the characters, concepts, and tales that are always at play in a child’s active imagination.
After retiring in 2012 from a distinguished Army career, where he attained the rank of Master Sergeant, serving as an Arabic linguist, Dan decided to return to his creative passions and pursue a second career in the arts, specifically the much sought-after discipline of motion graphic design.
Motion designers are involved in all aspects of the production process: from sketching concepts, developing shot lists, creating 2D and 3D assets, animating those assets, to video compositing and editing. “Motion designers have to be a ‘Jack of all trades’ in this industry,” says Dan.
Branding, Web-Based Training, & Explainer Videos
In our increasingly complex world, many products and services have become so specialized and abstract that even their own sales people have a hard time getting their arms around product specs, features, benefits, and so on.
Imagine how difficult it is to sell such complex widgets and services! That’s where Dan comes in.
A professional communicator, talented artist, and experienced world traveler, Dan has honed his skill for quickly distilling high concepts and complicated processes into their component parts, making them easier to grasp and promote.
“I work with my clients to understand what they need and then I come up with a visual metaphor to explain their concept, attractively and accessibly.”
Dan calls himself a draftsmen first, a skilled technician, and an artist second. He brings his creative vision and direction to client projects, but he doesn’t bring his ego. His mature professional approach values both collaboration and criticism to reach the best product for his clients according to their needs and style.
A family man for local Central Texas businesses and beyond
When he’s not crafting explainer videos to help client companies capture and convert more viewers or better train their staff, Dan enjoys spending time with his wife and their two young children. These days, he finds himself having fun making art with his kids. Watching their creative process unfold, he offers guidance in new techniques and approaches. Could be a family business in the making.